Find out how the filming of Mapei’s latest video came to an end. Watch the next two episodes of Volvo Trucks - "Reality Road".
Do you remember the song "Addicted to You" by Avicii and Audra Mae? This song still conquers the hearts of music lovers. Perhaps soon you'll hear another hit from this duo. And all thanks to... Volvo.
Do you remember the previous Volvo campaigns, in which we could see a hamster driving a truck over a slope or a ballerina dancing on a fast-moving truck? If so, then surely you know that from this manufacturer of trucks, we can expect everything. Now it’s time for yet another one - the new campaign for the Volvo FH!
Campaigns to promote new products have many different revelations. Some focus on a joke, others on how to best show the advantages of the promoted product. However, what Volvo has been concentrating on over a number of years, is the element of surprise. You have to admit it - this certainly is a trick that still works!
More than half of truck drivers in Europe have problems with back, neck and shoulder pain, according to a study by Volvo Trucks. New Volvo Dynamic Steering makes it possible to control a truck with minimal effort – and reduces the risk of injury for the driver. Long days behind the wheel cause many truck drivers to feel pain in their upper back. Henrik Gustafsson, 27, is one of them.
Volvo Trucks’ live test film ‘The Epic Split’ featuring Jean-Claude Van Damme has already been viewed more than 68 million times on YouTube since its launch in November 2013. Now it will also be available for visitors to the Musée de la Publicité at the Palais du Louvre in Paris, France.
The museum contacted Volvo Trucks just a week after the launch of ‘The Epic Split', asking if it would be possible to exhibit the film. As of today it is available to all visitors as part of the museum's permanent collection.
Here it is - yet another novelty from Volvo. A new truck model under the proud name of FMX will surprise many drivers. How do we know? Well, just look at the ad, and your response will be the same. Volvo has been trying for a long time to surprise its customers from the beginning of its campaign.