Consider including the following in your paper:
- Your restaurant's name, location, and contact information.
- Your company's logo.
- The hours of operation.
- In most cases, the grand opening date is announced by the restaurant's owner or manager.
- What types of cuisine do you serve?
- Any special deals?
- a call to action on the website.
- Instead of promoting, inform.
There's no need to lure customers with promises of unique delicacies made by your chefs. Tell them what they can expect to eat if they decide to dine at your restaurant.
There's no need to exaggerate or get excited about things. The instruction to "stop selling" is critical. Inform. It's important to address public relations as if it were a product description. Customers want to be confident they're obtaining correct information before making a purchase. It may appear to be a hoax if the information is inflated.
Strike a balance that feels right for you
Make it a two-way conversation instead of making it a one-way message. However, don't be too casual, and avoid clichés and frequent terms.
Set a laid-back tone by getting to the point quickly and giving the audience an opportunity to speak up. If they prefer, they can send you an email or post a message on your Facebook wall. Keep in mind that public relations develops you as a media resource. Don't even think about trying to make an ad for television.
Write in a business context
Your first press release should acknowledge other companies. It's not just about your restaurant. Consider other dishes available in the city. For example, you may recommend the best pastry chefs in town, including the one at your own restaurant. Present an idea that recognizes your community's broader perspective. There is a wealth of material available to readers.
Confidence building for your clients
Don't go crazy with your grand opening press release, which is meant to connect your brand with client expectations. Take use of this opportunity to explain why your restaurant is deserving of consideration. You'll have a decent chance of short-term and long-term success if you can create trust with your clientele and invest time building your brand identity.