A new perspective on the music video clips
Peter Andre argued that his idea will let us have music video clips, which will express the songs much better than the already existing videos, which are mostly very complicated, odd or simply pointless. In the long run, music and the videos should be created with the thought of the fan, and Peter’s idea allows him to create a video from the perspective of the viewer.
Peter Andre wanted to see if his idea will actually work, so he thought that he could test it during his performance at the O2 London arena. With the help of O2, Peter had a chance to conduct a small experiment and arranged a special show called ‘Fan Cam’. The idea behind it was not only to get everyone who was interested, to record a clip of the performance of a song called ‘Fly away’, but also to give Peter a chance to get close and personal with fans.
The idea itself sounds good- fans not only get a chance to get close and personal with their favourite artist, but they also get a chance to record a video clip for one of the artist’s songs. What’s more, speaking objectively, it is an ideal marketing catch, because how else can you promote your new album, if not by organising an event for your fans?
But, to see if Peter’s idea really worked and whether the video clip is unique, you need to see the video and decide it yourself.