Monday, 22 July 2013 15:37

Become a legend with Heineken!

Imagine, that you can fly to any given place and set off on the adventure of a lifetime.  And I mean it - there will be all sorts of challenges before you, which you will have to tackle as if you were Lara Croft.  
Do you think that this is impossible? Well, it's not.  Not with Heineken!

'Dropped' is a new campaign invented by the creators of Heineken as part of the fifth edition of Heineken Legends.  The rules are trivial - it's enough to report yourself, describe your character and your utmost fears and yourself at the airport.  

With your luggage, passport and curiosity about where fate will lead you this time.  The chosen participants will only know where they're going just before departure, all thanks to a machine located at the terminal which randomly selects a destination at the push of a button.  Well, the emotions accompanying the draws can be seen in the film.  
Fear, curiosity, excitement - this is just a handful of what the participants feel.  The adventure doesn't end at the draw at all.
At their destination, the participants will have to face many tasks and... lead a unique video report, which everyone who has access to YouTube will be able to follow.  Today we can already discover not only where individual contestants have gone to (European Cyprus, or perhaps exotic Dubai?), but also what they had to come up against.  All in the privacy of a homely fireplace, where the worst possible threat is a lack of Heineken in the fridge.  Will our participants be able to handle the situation and become legends? Find out for yourself!

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