Wednesday, 05 February 2014 17:14

A True Revolution in Wrinkle Fighting From AVON

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ANEW Clinical Pro Line Corrector Treatment with A-F33, an industry first molecule exclusively available through Avon*, fights wrinkles delivering breakthrough results, revolutionising anti-ageing skincare. Since its founding two decades ago, Avon ANEW has consistently introduced transformative and highly-effective anti-ageing skincare breakthroughs, beginning with the introduction of the first mass market product with Alpha Hydroxy Acid (AHAs) Technology in 1992.

Twenty years later, the brand continues to pioneer anti-ageing skincare through an alliance with globally recognised dermatology laboratory, NeoStrata - a leader in topical anti-ageing technologies. In collaboration with this skincare authority, Avon is bringing a powerful new molecule to the market that even dermatologists do not yet have: A-F33, a newly discovered anti-ageing molecule that promises to transform the skincare landscape.

The Technology:
Inspired by Nobel Prize-winning research that looked at blocking mechanisms of protein production, ANEW Clinical Pro Line Corrector Treatment leverages the power of A-F33 (Amino-Fill 33), an innovative molecule that has been found in testing on skin cells to work in a way that other well known anti-ageing ingredients such as glycolic acid, retinol, and CoQ10 don't. The molecule works to deactivate critical collagen blocking in skin cells, and helps to unleash untapped collagen. A-F33 is formulated to help stimulate skin cells to produce skin matrix components. ANEW Clinical Pro Line Corrector Treatment helps begin to reduce the look of deep and fine wrinkles in just seven days. **

The Results:
ANEW Clinical Pro Line Corrector Treatment is a lightweight serum and when used twice daily, was shown clinically to help reduce the look of deep and fine wrinkles:
Fine lines and deep wrinkles begin to look reduced in just seven days**
Over time, 100% of women showed a reduction in fine lines**

100 percent of participants showed an improvement in the appearance of fine wrinkles after 11 weeks, while 96 percent showed an improvement in deep wrinkling.**
Faster and better than a leading dermatologist-inspired wrinkle treatment**
5 out of 10 women considering a cosmetic procedure who tried ANEW Clinical Pro Line Corrector Treatment said the serum improved their skin so much they decided to postpone the procedure ***

From The Experts:
Barbara Green, RPh, MS, Vice President Clinical Affairs and Technology, NeoStrata Company Inc.: "We were excited to partner with Avon to bring this advanced compound to market and deliver a groundbreaking transformation to the anti-aging world. Through our collaboration with Avon scientists, we discovered the benefits of the A-F33 molecule and we are thrilled about the effects this discovery has on skin and what this compound could mean for the future of the anti-aging industry altogether."
Anthony Gonzalez, Senior Skincare Manager, Avon Research & Development: "Just in time for ANEW's 20th anniversary, Avon introduces ANEW Clinical Pro Line Corrector Treatment formulated with A-F33 to take a multi-faceted approach to boosting collagen. This revolution in wrinkle fighting stands to be as game changing as alpha hydroxyl acids (AHAs) and Retinol were in the 1990s."
* In the mass market
**Based on a dermatologist supervised clinical study after 11 weeks.
*** Based on a consumer perception study. Results not comparable to cosmetic procedures

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