Friday, 19 April 2013 22:03

Tips for Choosing the Right B2B Public Relations Firm

Getting the word out to the public about your business requires some effort and strategy. A well thought out public relations plan can bring in new customers and help to define your place within your industry and community.However, it's not always easy for a business to manage its own public relations services. Why? The process of building awareness of a business is time-consuming, tactical, and often technical. This is where a skilled public relations agency can be worth its
weight in gold. The following are a few tips for choosing the right public relations firm to help your business achieve new heights of success.

Choose an Agency That Specializes in B2B- If your business sells to other businesses, it makes sense to search for business to business marketing agencies. For example, Los Angeles public relations firm Berbay specializes in helping businesses expand their reach with other businesses through smart public relations strategies.

Ask about Consistency- You can learn a lot about an agency by asking about their client base. Does the agency only have new clients or have they worked with the same companies for many years? You will want to chose an agency that is focused on consistency and dedication to its clients. An agency with an extensive, positive track record can provide you with peace of mind about their level of commitment to you and their ability to help you achieve your goals.

Focus on Technology- Public relations is no longer just about placing a press release on a news wire. Today, a public relations firm should be steadfastly focused on sharing news and other forms of content across multiple online channels including Facebook, Twitter, blogs, forums, and more. Public relations involves two-way communication with customers, prospects, investors, and industry leaders. Berbay understands the new landscape of public relations and leverages traditional and non-traditional methods of influencing others both online and offline. It also has in-depth experience in crisis management using real-time communication tools. This can make a world of difference when delays in response or silence can literally damage a business's reputation to the point of no return.

Whether you have a startup or a well-established enterprise, a public relations firm such as Berbay can help you communicate your news, influence your audiences, and protect your name when there is a crisis. By choosing the right public relations firm, you'll gain a valuable partner on your side who can help you take your business to the next level.