Tuesday, 30 July 2019 07:13

Virtual reality is changing 21st century marketing

VR shows VR shows

VR technology is increasingly being used in advertising campaigns and marketing activities.

It provides consumers with a more immersive experience and gets them more involved through fun and innovative technology. In this article, we describe what VR is all about, how to organise a VR show, and what hardware and software is necessary.


How to use virtual reality in advertising and business


Virtual reality engages the viewer at a completely different level than traditional video transmission. Thanks to this, it provides an extremely wide range of possibilities for use in marketing. VR technology has already been used with great success in large advertising campaigns for brands such as Nissan, Toyota, and Wrigley.


One of the possibilities of using VR technology is in synchronized VR shows. 2D or 3D films can be projected to the public by well-known brands during trade fairs or festivals. Modern software enables organising a VR show using one virtual reality player and reaching even hundreds of viewers. Modern solutions allow for simple and intuitive image management, as well as stopping and replaying at any time.


VR technology enables to use game mechanisms in advertising. Thanks to such a solution, the user is involved not only in terms of sight and hearing, but is actively participating in the game and having fun. Introducing an element of entertainment enables to get the full attention of the user, and this is the goal of all marketing activities.


Innovation is in demand


The use of virtual reality in an advertising campaign or the activities of your company is also a great way to promote and showcase your innovative solutions.


VR can be extremely valuable in many industries. VR shows have been organised by leading automotive companies (e.g. Nissan and Toyota), travel agencies (paper catalogues will soon be a thing of the past) and food brands (Wrigley).