H&M is proud to announce an expansion of its long-term relationship with the sporting and style icon David Beckham. For Spring 2015, David will choose his favourite menswear pieces from the Modern Essentials collection at H&M, to create Modern Essentials selected by David Beckham. This new collaboration is a natural evolution of David’s relationship with H&M, following the unprecedented success of David Beckham Bodywear, and will allow men around the world to share in David’s globally recognised sense of style.

There’s still time until the year’s most important party but SiNSAY has already presented its style suggestions for those girls who like to get prepared early. This year the carnival party collection by SiNSAY combines sexy party outfits with casual and sporty looks, adding a touch of rock and a great deal of girl character.

Mohito announces entering a brand new stage in its history. In next few months special collections of Fall 2014 season, including long-awaited revelation of next Exclusive Collection, will surprise the Clients for numerous times. But before that happens, let's welcome first web appearance of lookbook promoting Fall 2014 collections.

The main platform for communication on the campaign is http://badrubberducker.com/, but BAD RUBBER DUCKER will also appear in CROPP’s social media such as Facebook, YouTube and Instagram, where a competition will be organised for fans of the brand.

This autumn, David Beckham is introducing new styles and fresh trends to his David Beckham Bodywear range for H&M, again with a focus on comfort, fit and function. The collection launches globally on August 21 in all H&M stores that carry menswear, as well as online.