The brand includes not only excellent-quality, innovative, effective and safe luxury cosmetics, but also individually tailored professional care, which is embodied by the Dr Irena Eris Skin Care Institutes and the provision of a balanced getaway in the form of luxury SPA Hotels at Wzgórza Dylewskie (Dylewo Hills) and Krynica Zdrój. The Dr Irena Eris brand embodies timeless values and ideals such as respect for tradition and the ethics of action.