H&M’s in-house design team customized the look to complement Ms. Cruz for this special occasion. The midnight blue full length ruffled gown is made of more sustainable materials. A similar style will be available in select H&M stores as part of the Conscious Exclusive collection launching April 10, 2014.
The Conscious Collections are part of H&M’s commitment to offer customers more sustainable fashion. “Penelope Cruz is an actress that we really admire, she has a feminine and glamorous style, and always personal and irresistibly beautiful. I’m so thrilled that one of the most incredible actresses in the world chose to wear an H&M gown in more sustainable materials for this occasion, and I hope this will inspire our customers,” says Ann-Sofie Johansson, H&M’s Head of Design, New Development.