What is the essence of the car? Speed? Security? Well, also...however, the most important thing, is that you can move anywhere you like. It is the idea of motion that has made the car such a popular mode of transportation. Thanks to this we can move more quickly, and without the tiredness experienced by our ancestors. No wonder therefore, that movement has been the fascination of car manufacturers.
Do you remember the previous Volvo campaigns, in which we could see a hamster driving a truck over a slope or a ballerina dancing on a fast-moving truck? If so, then surely you know that from this manufacturer of trucks, we can expect everything. Now it’s time for yet another one - the new campaign for the Volvo FH!
Convenience and security. This is what we want and demand from our cars. If we also add to this the desire to have a vehicle with a modern design, then we end up with a very narrow selection to choose from. It is for precisely this type of demanding person that the new edition of the Scion xB has been developed.
Campaigns to promote new products have many different revelations. Some focus on a joke, others on how to best show the advantages of the promoted product. However, what Volvo has been concentrating on over a number of years, is the element of surprise. You have to admit it - this certainly is a trick that still works!