Monday, 28 November 2016 12:18

The value of brand building to a business

Looking out into the world today, it’s easy to see why brands are more important now than at any time in the past 100 years. Brands are psychology and science brought together as a promise mark as opposed to a trademark. Products have life cycles. Brands outlive products. Brands convey a uniform quality, credibility and experience. Brands are valuable. Many companies put the value of their brand on their balance sheet.

Tuesday, 06 September 2016 09:53

The new face of sports events

Tennis tournaments are ones of the oldest sports events. The Canadian Rogers Cup has been held since the end of the nineteenth century. Initially, it was a men-only tournament, but a few years later, a parallel sports event was organised in which women could also participate.

Thursday, 01 September 2016 09:24

Porsche Reports July 2016 Sales

Porsche Cars North America, Inc. (PCNA), importer and distributor in the United States of Porsche 918 Spyder, 911, Boxster and Cayman sports cars, Macan and Cayenne SUVs, and the Panamera four-door sports sedan line-up, today announced July 2015 sales of 4,730 vehicles, up 10 percent over July 2014.

The report titled Encryption Software Market – Public Sector Outlook (2015-19) showcases an in-depth analysis of the market in terms of market size, deployment model, region, end-user and storage type. This report also forecasts the growth numbers till 2019 (on a YoY basis) and hence suggests the Compound Annual Growth Rate (CAGR) for the estimated period.

We all want to buy the highest quality goods – after all, we spend the money on items that we expect to be useful for a very long time. It’s worth thinking about what guarantees us the safety and quality of goods.