Wednesday, 14 September 2016 13:09

How can you encourage customers to enter your store?

The competition in the clothing industry is huge. Virtually in every street and in every shopping mall there are numerous stores offering a wide variety of clothes - for young people, for children, for adults, slim and overweight. How can you convince customers to enter your shop with so much competition? There are a few simple ways that will induce the interest of passers-by in your store.

One of the best solutions is to prepare an interesting display window. However, it’s not about flashy signs about great promotions and discounts. It’s much better to prepare subtle advertising in the form of a showcase of the products offered in the shop. How can this be done? Of course, by using the right mannequins. Today's mannequins for sale are products completely different from those we knew several years ago. They are made of high-quality materials and are durable. They are very flexible, which allows you to set them in interesting poses, ones that are most suitable for presenting specific clothes. Interestingly, you can personalise them so that they closely match the concept of the store - the style of clothing, as well as the age of target customers. You can choose a mannequin whose age and height corresponds to a child, a teenager, as well as men and women of different sizes. You can also opt for traditional mannequins without a head or just the torso. However, such mannequins are better suited for the interior of the shop, particularly those with a small surface area.


It’s also worth paying attention to how you present the clothes inside the store. As mentioned before, you can use classic mannequins, but if you have enough space, you can choose modern models and set them in an interesting composition. You have to make sure that the display corresponds to the current season and to the expectations of potential customers. Everything must interact with each other in order for the interior to look neat and aesthetically pleasing. As a result, the chances that customers will enter the store and purchase products will increase significantly.

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